Place Name: First Place Contestant Name: UT-Dallas Entry Title: RadioUTD's Fall 2024 Promotional Materials Entry Credit: Ava Hawkins Judge Comment: None
Place Name: Second Place Contestant Name: UT-Arlington Entry Title: The Shorthorn's In-House Marketing Entry Credit: The Shorthorn staff Judge Comment: None
Place Name: Third Place Contestant Name: St. Edward's University Entry Title: Hilltop Views Entry Credit: Claire Lawrence, Chloe Almendarez, Scarlett Houser, Emily Pesina Judge Comment: None
Competition Comment: Marketing is all about speaking to your audience about what they care about! The winning entries had this in common -- They humanized student media by showcasing students who make it possible. The real people behind your product make it relatable and trustworthy. Instead of focusing on the product as a whole (Pick up an issue, etc.) Focus on what information they will miss out on if they don't grab a copy/attend and event, etc. Build up that FOMO so that they will feel like "everyone's talking about it" and they need to get the information, too. Don't be afraid to use some humor in your social reels as well.
